Insights
Mastering Acquisition Risks: How India’s IT Leaders Can Succeed in Complex M&A Deals
Navigating Acquisition Risks in India’s IT M&A Landscape India’s Information Technology (IT) sector powers a dynamic mergers and acquisitions (M&A) ecosystem, with tech companies pursuing deals to drive…
4 min read
How to Build a GTM Strategy for Launching a New FMCG Product in India
Industry Context & Product Launch Challenges: Why You Must Optimise Distribution The Indian FMCG market thrives on its vast scale and diversity, with urban areas contributing 65% of…
4 min read
Multi-Channel Distribution Strategy for India’s Consumer Goods Sector
Multi-Channel Distribution: Strategic Context & Industry Overview India’s consumer goods market is a vibrant ecosystem of traditional kirana stores (~70% of FMCG sales), modern retail chains, ecommerce platforms,…
4 min read
Optimising Distribution Costs in India’s Consumer Goods Sector: A Strategic GTM Approach
Industry Context & Distribution Costs Pressures India’s consumer goods sector, valued at over ₹9.5 lakh crore for FMCG alone, is a cornerstone of the economy. D2C brands are…
4 min read
Revolutionizing Reach: Crafting a Winning D2C GTM Strategy for India’s Consumer Goods Sector
The Evolution of D2C Channel Setup in India’s FMCG Space For decades, India’s FMCG industry relied on a complex web of distributors, wholesalers, and retailers. This multi-layered system…
4 min read
Mastering Trade Terms Negotiation for a Winning GTM Strategy in India’s Consumer Goods Sector
The Evolving Landscape of Trade Terms Negotiation (June 2025) Several trends are reshaping trade terms negotiation in India’s consumer goods sector: Strategic Challenges in Trade Terms Negotiation Effective…
4 min read
