Insights
Aligning GTM Strategy to Track Consumer Preferences in India’s Consumer Goods Sector
The Role of Tools to Track Consumer Preferences The tech revolution has transformed how brands track consumer preferences, offering real-time, actionable insights. These tools play a key role…
4 min read
Steering M&A Success in Fast-Moving Tech Sectors: A Practical Guide for IT Decision-Makers”
Navigating Fast-Moving Tech: Strategic M&A for IT Leaders The fast-moving tech ecosystem reshapes industries with relentless innovation, demanding strategic mergers and acquisitions (M&A) to stay competitive. For senior…
4 min read
Navigating Retail vs Ecommerce in India’s Consumer Goods Sector
The Distribution Landscape: Retail vs Ecommerce India’s distribution network is vast and fragmented. Traditional retail dominated by over 13 million kirana stores still accounts for 90% of FMCG…
4 min read
Mastering Acquisition Risks: How India’s IT Leaders Can Succeed in Complex M&A Deals
Navigating Acquisition Risks in India’s IT M&A Landscape India’s Information Technology (IT) sector powers a dynamic mergers and acquisitions (M&A) ecosystem, with tech companies pursuing deals to drive…
4 min read
How to Build a GTM Strategy for Launching a New FMCG Product in India
Industry Context & Product Launch Challenges: Why You Must Optimise Distribution The Indian FMCG market thrives on its vast scale and diversity, with urban areas contributing 65% of…
4 min read
Multi-Channel Distribution Strategy for India’s Consumer Goods Sector
Multi-Channel Distribution: Strategic Context & Industry Overview India’s consumer goods market is a vibrant ecosystem of traditional kirana stores (~70% of FMCG sales), modern retail chains, ecommerce platforms,…
4 min read
