Insights
Why Taste Testing Matters for GTM Strategy in India’s Competitive Food Market
Perfecting Palates: Strategic GTM for Taste Testing in India’s Food Industry In India’s rapidly evolving food industry, projected to reach USD 600 billion by 2027, taste testing is…
4 min read
Overcoming Market Share Failure with a GTM Strategy for Consumer Goods
Why GTM Matters to Avoid Market Share Failure for New Consumer Goods Brands New FMCG brands often fail for predictable reasons. A focused GTM strategy for consumer goods…
4 min read
GTM Strategies for Small FMCG Brands to Compete with Giants
1. Hyper-Targeted Consumer Segmentation to Compete with Giants Established FMCG players like Unilever and P&G dominate mass markets, but small brands can compete with giants by focusing on…
4 min read
Redefining GTM Strategy for Self-Service Buying in India’s Digital-First IT Landscape
Evolving GTM Strategy for Self-Service Buying in India’s IT Sector India’s Information Technology (IT) sector, contributing over $250 billion to the economy in 2024, stands at a transformative…
4 min read
How GTM Strategies Built Around Instant Demos Are Transforming Buyer Engagement in India’s IT Sector
GTM Strategy for Instant Demos: Redefining IT Success in India India’s Information Technology (IT) sector faces a transformative moment. Global and Indian buyers demand immediate, hands-on product experiences,…
4 min read
Why AI Integration Has Become Central to Tech Buyer Expectations and GTM Models in the IT Sector
AI Integration Drives GTM Strategy for IT Purchasing in 2025 The article “AI Integration Drives GTM Strategy for IT Purchasing in 2025” explores how AI integration is transforming…
4 min read
