Blogs
The Most Effective GTM Strategy to Enhance Brand Visibility in the Competitive FMCG Sector
In-Depth Market Research and Consumer Insights for Brand Visibility Why it matters: Understanding your audience and competitors is the foundation of a successful GTM strategy… read more
Overcoming Low Brand Recognition: A GTM Blueprint for Indian Consumer Goods Startups
GTM Strategy to Overcome Low Brand Recognition in Consumer Goods Startups Low brand recognition is a critical obstacle for consumer goods startups in India’s crowded… read more
Crafting a Winning GTM Strategy for Consumer Goods Brands in India’s Competitive Landscape
Industry Context: Navigating India’s Competitive Currents with Smart Marketing Tactics Valued at over $110 billion in 2025, India’s FMCG sector faces intense competition. Market saturation… read more
Navigating Tech Acquisitions: How Financial KPIs Drive Smart M&A Decisions in India’s IT Sector
Financial KPIs in Tech M&A: A Guide for India’s IT Leaders India’s Information Technology (IT) sector is experiencing a boom in mergers and acquisitions (M&A),… read more
GTM Strategy Makeover: Competing and Winning in India’s Consumer Goods Industry
Reimagining GTM Strategy to Win in India’s Hyper-Competitive Challenges Consumer Goods Market India’s consumer goods (CPG) sector is a vibrant, dynamic battleground, offering immense opportunity… read more
Mastering Selling Documents: How to Secure a Smooth Tech Startup Sale in India’s IT M&A Space
Selling Documents: The Key to Success in India’s IT M&A Market India’s IT sector continues to flourish, with tech startup sales fueling a dynamic merger… read more
Crafting a GTM Strategy to Cut Through Advertising Noise
Industry Context: Navigating Advertising Noise in the Crowded Consumer Goods Landscape India’s consumer goods market thrives on a young, aspirational population and rising disposable incomes.… read more
Inside India’s Startup M&A Exits: How Founders Tackle Valuation Disputes and Emotional Challenges
Navigating M&A Exits: Overcoming Founder Challenges in India’s Startup Ecosystem India’s startup ecosystem is a powerhouse of innovation, with IT startups, SaaS, and FinTech driving… read more
Reshaping Success: Crafting a Winning GTM Strategy for 2025 in India’s FMCG Sector
Understanding Consumer Trends 2025 Shaping the GTM Strategy The Indian consumer of 2025 is informed, digitally connected, and value-driven, reshaping the GTM strategy for 2025.… read more
Navigating Consumer Preferences in India’s Consumer Goods Sector
Industry Context & Evolution of Consumer Preferences India’s consumer goods market spans fast-moving consumer goods (FMCG), direct-to-consumer (D2C) brands, consumer durables, personal care, and packaged… read more
Navigating International Tech Acquisitions: How Indian Law Shapes Cross-Border M&A Deals
Mastering Cross-Border M&A in India’s IT Industry Under Indian Law India’s Information Technology (IT) sector, valued at over $250 billion in 2024, stands as a… read more
Crafting a GTM Strategy to Cut Through Advertising Noise for Healt-Conscious Consumer Goods
Industry Context: A Health-Conscious Demands Shift Amidst Advertising Noise India’s consumer goods landscape thrives on a young, aspirational population with rising disposable incomes. Post-pandemic health… read more
Why Integration Failure Derails India’s IT M&A Deals and How Leaders Can Fix It
Navigating Integration Failure in India’s IT M&A Surge: A Strategic Guide for Leaders India’s Information Technology (IT) sector drives global innovation, fueled by a surge… read more
Adapting GTM Strategy to Meet Sustainability Expectations in India’s Consumer Goods Sector
Industry Context & Rising Sustainability Expectations India’s consumer goods sector, particularly fast-moving consumer goods (FMCG), is undergoing a transformative shift driven by escalating sustainability expectations.… read more
Mastering Legal Documents for Seamless IT M&A Deals in India
Legal Documents: Safeguarding India’s IT M&A Success India’s Information Technology (IT) sector solidifies its position as a global hub for mergers and acquisitions (M&A), driven… read more
Crafting the Right GTM Strategy to Validate Product-Market Fit in India’s Consumer Goods Sector
Validating Product-Market Fit For Consumer Goods: A GTM Strategy Guide In India’s vibrant and complex consumer goods sector, launchiIn India’s vibrant and complex consumer goods… read more
Navigating the Labyrinth: Optimising Distribution Channels for Success in India’s Consumer Goods Sector
The Role of Distribution Channels in GTM Strategy India’s consumer goods landscape is vast, with FMCG giants like Hindustan Unilever dominating alongside over 800 D2C… read more
Aligning GTM Strategy to Track Consumer Preferences in India’s Consumer Goods Sector
The Role of Tools to Track Consumer Preferences The tech revolution has transformed how brands track consumer preferences, offering real-time, actionable insights. These tools play… read more
Steering M&A Success in Fast-Moving Tech Sectors: A Practical Guide for IT Decision-Makers”
Navigating Fast-Moving Tech: Strategic M&A for IT Leaders The fast-moving tech ecosystem reshapes industries with relentless innovation, demanding strategic mergers and acquisitions (M&A) to stay… read more
Navigating Retail vs Ecommerce in India’s Consumer Goods Sector
The Distribution Landscape: Retail vs Ecommerce India’s distribution network is vast and fragmented. Traditional retail dominated by over 13 million kirana stores still accounts for… read more
Mastering Acquisition Risks: How India’s IT Leaders Can Succeed in Complex M&A Deals
Navigating Acquisition Risks in India’s IT M&A Landscape India’s Information Technology (IT) sector powers a dynamic mergers and acquisitions (M&A) ecosystem, with tech companies pursuing… read more
How to Build a GTM Strategy for Launching a New FMCG Product in India
Industry Context & Product Launch Challenges: Why You Must Optimise Distribution The Indian FMCG market thrives on its vast scale and diversity, with urban areas… read more
Multi-Channel Distribution Strategy for India’s Consumer Goods Sector
Multi-Channel Distribution: Strategic Context & Industry Overview India’s consumer goods market is a vibrant ecosystem of traditional kirana stores (~70% of FMCG sales), modern retail… read more
Optimising Distribution Costs in India’s Consumer Goods Sector: A Strategic GTM Approach
Industry Context & Distribution Costs Pressures India’s consumer goods sector, valued at over ₹9.5 lakh crore for FMCG alone, is a cornerstone of the economy.… read more
Revolutionizing Reach: Crafting a Winning D2C GTM Strategy for India’s Consumer Goods Sector
The Evolution of D2C Channel Setup in India’s FMCG Space For decades, India’s FMCG industry relied on a complex web of distributors, wholesalers, and retailers.… read more
Mastering Trade Terms Negotiation for a Winning GTM Strategy in India’s Consumer Goods Sector
The Evolving Landscape of Trade Terms Negotiation (June 2025) Several trends are reshaping trade terms negotiation in India’s consumer goods sector: Strategic Challenges in Trade… read more
Unlocking Digital Marketing ROI: A Strategic Imperative for India’s Consumer Goods Leaders Digital marketing ROI
Digital Marketing ROI and the Shifting Sands of Consumer Engagement: Context and Trends The classic Go-To-Market (GTM) funnel—awareness to consideration, conversion, and retention—still applies. But… read more
Mastering IT Infrastructure Integration for Successful Post-Acquisition Outcomes in India’s IT M&A”
Mastering IT Infrastructure in India’s IT M&A Landscape India’s Information Technology (IT) sector thrives as a global hub, driven by a vibrant mergers and acquisitions… read more
GTM Strategy for Retail Store Listing in India’s Consumer Goods Sector
Industry Context & Strategic Importance of Retail Store Listing In India’s vibrant FMCG and retailing landscape, securing a retail store listing is a critical milestone… read more
Mastering Post-Merger Integration: Unlocking Synergies for India’s IT Sector
Post-Merger Integration: A Strategic Imperative for Indian IT Leaders India’s Information Technology (IT) sector, valued at over $250 billion in 2025, powers global innovation with… read more
Building a Resilient GTM Strategy for Consumer Goods Amid Supply Chain Disruptions
Industry Context: The Backbone of Consumer Goods GTM Strategy Amid Supply Chain Disruptions India’s consumer goods sector is projected to reach $220 billion by 2025,… read more
CAC vs LTV: Mastering GTM Strategy for India’s Consumer Goods Sector
Crafting Profitable GTM Strategies: CAC vs LTV in Indian Consumer Markets India’s consumer goods sector—spanning FMCG and D2C brands—is highly competitive. Sustained growth depends on… read more
Mastering Loyalty Programs: A GTM Strategy for India’s Consumer Goods Sector
Loyalty Programs That Work: GTM Strategy for India’s Competitive Consumer Market India’s consumer goods sector spanning fast-moving consumer goods (FMCG), direct-to-consumer (D2C), and durable products… read more
Crafting a Cost-Effective GTM Strategy for India’s Consumer Goods Startups
Cost-Effective Marketing for Consumer Goods and GTM Strategy for Startups in India India’s consumer goods sector offers a vibrant yet challenging landscape for startups. With… read more
How to Reduce Acquisition Costs in India’s FMCG Sector with Strategic GTM Planning
GTM Strategy Overview to Reduce Acquisition Costs in the FMCG Context A GTM strategy defines how FMCG brands deliver products to consumers across multiple channels:… read more
How to Reduce Customer Acquisition Costs in India’s Consumer Goods Industry
A Customer acquisition costs Strategic GTM Imperative for India’s Consumer Goods Sector India’s consumer goods sector, encompassing fast-moving consumer goods (FMCG) and direct-to-consumer (D2C) brands,… read more
Unlocking SaaS Valuation: A Deep-Dive Guide for India’s Technology Executives
Mastering SaaS Valuation: Strategic Insights for India’s IT Leaders India’s Software-as-a-Service (SaaS) sector is a global powerhouse, driving innovation and commanding attention in IT mergers… read more
Bridging the Divide: Navigating Culture Clash in India’s High-Stakes IT M&A Deals
Conquering Culture Clash in India’s Thriving IT M&A Sector India’s Information Technology (IT) sector pulses with mergers and acquisitions (M&A), driven by the race for… read more
Securing IP Ownership to Drive High-Value Tech M&A Deals in India
IP Ownership: The Cornerstone of India’s Tech M&A Success India’s Information Technology (IT) sector thrives as a global powerhouse, with mergers and acquisitions (M&A) fueling… read more
Strategic Negotiation Protection for Value Preservation in India’s Tech Deals
Negotiation Protection: Securing Value in India’s IT M&A India’s Information Technology (IT) sector is a hotbed for mergers and acquisitions (M&A), with deal volumes rising… read more
Strategic Acquisition Preparation for Indian IT Firms Seeking High-Value Exits
Acquisition Preparation: Mastering Exits for India’s IT Leaders India’s Information Technology (IT) sector, a $250 billion powerhouse, drives global innovation and economic growth. With global… read more
How Food Marketing Technology Drives GTM Success in India’s Food Industry
Mastering India’s Food Industry with Food Marketing Technology India’s food industry, valued at over $900 billion and contributing ~10% to GDP, is a dynamic ecosystem… read more
Ensuring Effective Team Integration in Tech M&A for India’s IT Sector
Team Integration as a Strategic Lever in India’s Tech M&A Landscape India’s Information Technology (IT) sector is riding a wave of unprecedented growth, fueled by… read more
GTM Strategies for Spoilage Prevention in Perishable Food Product Launches
GTM Strategies for Spoilage Prevention in Perishable Food Product Launches India’s food industry is thriving, with the perishable food sector leading the charge due to… read more
GTM strategies for cold chain logistics success in India’s food industry
Mastering the Chill: Go-to-Market Strategies for Cold Chain Logistics in India’s Food Industry India’s vibrant food industry thrives on delivering fresh, safe, and high-quality perishable… read more
Competing with FMCG Giants: GTM Strategies for Small Food Brands to Win in India’s Retail Market
Competing with FMCG Giants: GTM Blueprint for Small Food Startups in India India’s foodcustom market is a vibrant yet challenging arena where small food brands… read more
GTM strategy to gain market share in India’s competitive food industry.
Effective GTM Strategies to Gain Market Share in India’s Food Industry India’s food industry, valued at over $900 billion including agriculture, is a powerhouse contributing… read more
Managing Tax Liabilities and Compliance Challenges in Technology Mergers and Acquisitions
Navigating Tax Liabilities and Regulatory Disclosures in Tech M&A India’s Information Technology (IT) sector is a global leader, contributing 7.5% to GDP in 2024, with… read more
Winning with Plant-Based Products: LawCrust’s GTM Strategy to Meet India’s Soaring Vegan Food Demand
GTM Imperative for Plant-Based Products in India India’s food industry is transforming rapidly, with plant-based products emerging as a mainstream force. Driven by growing consumer… read more
Navigating Employee Contracts and ESOP Complexities in Indian IT Mergers
Mastering Employee Contracts and ESOPs in India’s IT M&A India’s Information Technology (IT) sector is a hotbed of mergers and acquisitions (M&A), with employee contracts… read more
How Sustainability Impact is Reshaping Consumer Preferences and Food Sales in India
Beyond Greenwashing: How Sustainability Impact Drives Go-To-Market Success in India’s Food Industry India’s food industry, valued at over $500 billion in 2025, stands at a… read more
Strategic Buyer Identification in India’s Evolving IT M&A Landscape
Mastering IT M&A in India: Strategic Buyer Identification India’s Information Technology (IT) sector is a global leader, and for senior leaders eyeing mergers and acquisitions… read more
Evaluating Scalability in Tech M&A: A Strategic Guide for IT Leaders
Scalability for IT: Evaluating Tech Acquisitions India’s IT sector, a global leader, requires a robust M&A strategy centered on scalability for IT to drive sustainable… read more
Consumer Behavior in India’s Food Industry: How Health, E-commerce, and Convenience are Redefining Growth
Consumer behavior GTM Strategy: Navigating India’s Food Industry Post-Pandemic India’s food industry, valued at over $900 billion (including agriculture), contributes approximately 10% to the nation’s… read more
Top Food Industry Trends Reshaping India’s Market in 2025: Consumer Preferences, Sustainability, and Plant-Based Growth
Revolutionising Plates: Crafting Winning GTM Strategies for India’s Evolving Food Industry Trends India’s food industry stands at the cusp of a transformative era, valued at… read more
Strategic Growth Decisions: How India’s IT Leaders Can Leverage M&A Strategy Effectively
Mastering M&A Strategy for India’s IT Sector Growth India’s Information Technology (IT) sector, projected to reach $350 billion by 2026, is a global leader in… read more
Market expansions Strategies for Indian Food Brands: A Practical GTM Playbook
GTM Strategy for Expanding into New Market expansions in India’s Food Industry India’s food industry, valued at over $900 billion (including agriculture), contributes ~10% to… read more
Supply chains scaling for GTM Success in India’s $900B Food Industry: Strategies to Align Food Logistics, Demand Management, and Growth
Supply chains scaling for an Effective GTM Strategy in India’s Food Industry India’s $900 billion food industry, spanning agri-processing, packaged foods, beverages, quick-service restaurants (QSRs),… read more
Business Scaling for Food Brands: When and How to Expand Successfully
How to Know It’s Time toBusiness scaling Your Food Business GTM Strategy India’s food industry, Business scaling valued at over $900 billion (including agriculture), contributes… read more
Customers feedback: The Key to Post-Launch Improvement and Consumer Insights in India’s Food Sector
Building a Robust Customers feedback GTM Strategy for New Food Products in India India’s food industry, a colossal $900 billion sector including agriculture, not only… read more
Winning GTM Strategy for Food Startups to Boost Profit Margins Without Raising Prices
Boosting Profit Margins for Food Startups in India Without Price Hikes India’s $900 billion food industry is a vibrant yet fiercely competitive ecosystem, brimming with… read more
Overcoming Financial Challenges During GTM: Smart Strategies for Food Startups
Navigating Financial Challenges in India’s Food Industry India’s food industry, a colossal $900 billion market, offers immense opportunities but poses formidable financial challenges for food… read more
How Earn-outs Unlock Hidden Value in India’s Tech M&A Landscape
Earn-outs: Maximising Value in India’s Tech M&A India’s Information Technology (IT) sector powers a dynamic Tech M&A landscape, with earn-outs emerging as a vital tool… read more
Ensuring Customer Data Protection During IT Mergers and Acquisitions
Customer Data Protection in IT Mergers and Acquisitions Mergers and acquisitions (M&A) in the IT and tech sectors are booming, with global deal values projected… read more
Safeguarding Confidentiality Throughout the M&A Negotiation Process
Ensuring Confidentiality in M&A Success Mergers and acquisitions (M&A) thrive on precision, trust, and secrecy. For senior leaders, maintaining confidentiality safeguards deal value, prevents leaks,… read more
Why Most IT Mergers in India Fail and How to Avoid Common M&A Pitfalls
Steering Clear of M&A Failure in India’s IT Sector India’s Information Technology (IT) sector thrives as a global hub of innovation, with mergers and acquisitions… read more
Unlocking GTM Execution Success: How India’s IT Startups Can Launch Without Overwhelm
Master Your GTM Execution: A Clear Path for India’s IT Startups India’s IT startup ecosystem is a dynamic battleground where founders innovate relentlessly. Yet, crafting… read more
From Product-Market Fit to Scalable Growth: Crafting a GTM Strategy That Works
GTM Strategy for Product Scaling: Is Your Tech Product Ready? India’s Information Technology (IT) sector powers global innovation, with startups in SaaS, enterprise software, and… read more
Navigating GDPR Compliance: Strategic GTM Lessons for Indian IT Product Launches in Europe
How GDPR Compliance for IT Is Shaping Go-to-Market Strategy for Indian IT Product Launches in the EU India’s Information Technology (IT) sector has solidified its… read more
Unpacking the Lead Generation Breakdown in Your IT Startup’s GTM Execution
Why Is Lead Generation Failing for My IT Startup’s GTM Strategy? Despite having a solid product and skilled technical team, many Indian IT startups struggle… read more
Food Startup Funding in India: Proven Options from Venture Capital to Crowdfunding
Crafting a Winning Food Startup Funding GTM Strategy in India’s Dynamic Market India’s food industry offers unparalleled opportunities for startups, but success demands a robust… read more
Sales Forecasting GTM Strategy for India’s Food Industry: Accurate Revenue Projections for Successful Product Launches
Building a Powerful Sales Forecasting GTM Strategy for New Food Products in India Launching a new food product in India’s dynamic food industry demands precision,… read more
Cost Management in Food Production: Proven Tactics for Reducing Operational Costs and Maximising Margins
Cost Management GTM Strategy for India’s Food Industry India’s food industry, projected to reach $1.1 trillion by 2027, thrives on dynamism, driven by evolving consumer… read more
GTM Strategy for Import/Export Regulations in India’s Food Industry: Ensuring Compliance for Global Market Success
Go-To-Market Strategy for India’s Food Industry: Navigating Import/Export Regulations India’s vibrant food industry, valued at over $400 billion, offers immense growth Import/Export Regulations opportunities for… read more
Post-launch KPIs That Matter: A Practical GTM Playbook for India’s Food Industry
Optimising Your GTM Strategy for Superior Post-launch KPIs in India’s Food Industry India’s food industry, valued at over $535 billion in 2025, is a vibrant,… read more
Breaking the Bottleneck: Rethinking Sales Channels to Deliver Your IT Product to the Right Customers
Navigating the Labyrinth: Why Your IT Product Isn’t Reaching Customers Through Sales Channels India’s Information Technology (IT) sector is a global leader, renowned for its… read more
COGS Calculation in India’s Food Sector: Key to Profitability and Cost Control
COGS Calculation GTM Strategy for India’s Food Industry India’s food industry, valued at over $500 billion in 2025, thrives across agri-processing, packaged foods, and quick-service… read more
FSSAI Penalties and Non-Compliance Fines: How to Safeguard Your Food Business in India
Navigating FSSAI Penalties: A Strategic GTM Approach for India’s Food Industry India’s food industry thrives on innovation and scale, but FSSAI penalties pose a significant… read more
Navigating FSSAI Regulations for New Food Product Launches in India: A Compliance Blueprint for Industry Leaders
GTM Strategy for Food Product Launch in India: Navigating FSSAI Regulations India’s food industry, projected to reach $535 billion by FY 2025-26, offers unparalleled opportunities… read more
How to Minimise Compliance Pitfalls During Food Product Launch in India
How to Build a GTM Strategy that Minimises Compliance Pitfalls in India’s Food Industry India’s food industry, valued at approximately $900 billion, is a vibrant… read more
How Regulatory update Shape Market Entry and Compliance Success in India’s Food Industry
GTM Strategy for Navigating Regulatory Update in India’s Food Industry India’s food industry, a vibrant sector contributing 32% to the nation’s food market, thrives in… read more
Mastering Labeling requirements For Food for Food Brands: Navigating FSSAI, Global Compliance, and Health Claims
Mastering Labeling requirements For Food: A GTM Imperative for India’s Food Sector In India’s fast-evolving food industry, Labeling requirements For Food are a linchpin of… read more
Navigating GTM Pitfalls: How India’s IT Leaders Can Avoid Targeting the Wrong Market
Avoiding the Wrong Market: Strategic GTM for India’s IT Leaders India’s Information Technology (IT) sector fuels global innovation, with its software and Software-as-a-Service (SaaS) ecosystem… read more
The Most Impactful Ecommerce Trends Reshaping India’s Market
Ecommerce Trends and Their Impact on GTM Strategy India’s ecommerce industry is undergoing a transformative shift, redefining how businesses reach and engage consumers. Projected to… read more
Ecommerce Niches That Sell: A Strategic Guide to Identifying High-Growth Markets
Unearthing High-Potential Ecommerce Niches for Sustainable Growth in India India’s e-commerce market is projected to reach $300 billion by 2030. It remains a fiercely competitive… read more
Why Your Ecommerce Product Failed: Unpacking the Causes of Product Failure
How a Weak GTM Strategy Leads to Product Failure in India’s E-commerce In India’s fast-paced e-commerce market, a robust Go-To-Market (GTM) strategy is the cornerstone… read more
Crafting a Winning Go-to-Market Strategy for New Food Products in India: The Power of Product Validation
A Robust Go-to-Market Strategy for New Food Products in India: The Pivotal Role of Product Validation India’s food industry, valued at over ₹4.5 lakh crore… read more
How to Identify Your Target Audience for a Successful E-commerce Launch
Defining the Target Audience for E-commerce Success in India 2025 India’s e-commerce market in 2025, valued at over $200 billion with 1.2 billion internet users,… read more
Understanding Competitor Analysis in E-commerce Strategy
Go-To-Market Strategy in India’s E-commerce: Mastering Competitor Analysis for Unrivaled Success As a senior hybrid consultant with expertise in management, finance, legal, and technology, I… read more
How to Use Pricing Testing to Optimise Your Ecommerce Product Launch
Pricing Testing for a Winning GTM Strategy in India’s E-commerce Product Launch India’s e-commerce sector, projected to surpass $100 billion in gross merchandise value (GMV)… read more
Low-Value Perception in E-commerce: GTM Strategies to Elevate Brand Worth
Overcoming Low-Value Perception in India’s E-commerce Industry India’s e-commerce market, projected to reach $200 billion in GMV by 2030, is a battleground for brands vying… read more
The Critical Need for AI-Savvy Sales in India’s IT and SaaS Sector
Executive Summary: The AI-Savvy Sales Gap in Complex IT Selling India’s IT and SaaS sector is a global powerhouse. Yet, a growing gap in AI-savvy… read more
How ESG Principles Are Reshaping GTM Strategies in India’s Evolving IT and SaaS Landscape
ESG: The Cornerstone of Modern GTM Strategy for India’s IT and SaaS Sector In the rapidly evolving global marketplace, ESG (Environmental, Social, and Governance) has… read more
How Multi-Cloud Adoption is Transforming Go-to-Market Strategies for India’s IT Sector
Multi-Cloud Adoption: Redefining GTM for India’s IT Leaders India’s Information Technology (IT) and Software-as-a-Service (SaaS) sectors are transforming rapidly, driven by multi-cloud adoption. As enterprises… read more
Building GTM Strategies That Drive Real Market Differentiation for Indian Tech Startups
Crafting a GTM Strategy for Market Differentiation in Indian IT Startups The Indian IT startup ecosystem is a hotbed of innovation, but its crowded landscape… read more
Winning the SaaS Game: How Strategic GTM Planning Fuels True Differentiation in a Crowded Market
GTM Strategy for Effective SaaS Differentiation in a Competitive Market The Indian B2B SaaS ecosystem is thriving, evolving from a nascent sector into a global… read more
How to Master Pricing Alignment for E-commerce Brand Success in India
Pricing Alignment: The Key to E-commerce Success in India India’s e-commerce sector, surpassing $100 billion in gross merchandise value (GMV) in 2025, thrives on intense… read more
Adapting Enterprise GTM Strategies to Budget Freeses in India’s Long Sales Cycles
Budget Freeses: Navigating Long-Cycle Enterprise Sales in India’s IT Sector India’s Information Technology (IT) sector, a $250 billion powerhouse, thrives on long-cycle enterprise sales that… read more