Insights
Reshaping Success: Crafting a Winning GTM Strategy for 2025 in India’s FMCG Sector
Understanding Consumer Trends 2025 Shaping the GTM Strategy The Indian consumer of 2025 is informed, digitally connected, and value-driven, reshaping the GTM strategy for 2025. Key consumer trends…
4 min read
Navigating Consumer Preferences in India’s Consumer Goods Sector
Industry Context & Evolution of Consumer Preferences India’s consumer goods market spans fast-moving consumer goods (FMCG), direct-to-consumer (D2C) brands, consumer durables, personal care, and packaged foods, serving a…
4 min read
Navigating International Tech Acquisitions: How Indian Law Shapes Cross-Border M&A Deals
Mastering Cross-Border M&A in India’s IT Industry Under Indian Law India’s Information Technology (IT) sector, valued at over $250 billion in 2024, stands as a global leader, driving…
4 min read
Crafting a GTM Strategy to Cut Through Advertising Noise for Healt-Conscious Consumer Goods
Industry Context: A Health-Conscious Demands Shift Amidst Advertising Noise India’s consumer goods landscape thrives on a young, aspirational population with rising disposable incomes. Post-pandemic health priorities have accelerated…
4 min read
Why Integration Failure Derails India’s IT M&A Deals and How Leaders Can Fix It
Navigating Integration Failure in India’s IT M&A Surge: A Strategic Guide for Leaders India’s Information Technology (IT) sector drives global innovation, fueled by a surge in mergers and…
4 min read
Adapting GTM Strategy to Meet Sustainability Expectations in India’s Consumer Goods Sector
Industry Context & Rising Sustainability Expectations India’s consumer goods sector, particularly fast-moving consumer goods (FMCG), is undergoing a transformative shift driven by escalating sustainability expectations. Consumers, especially in…
4 min read
