Insights
Bridging the Gap Between Feature Prioritisation and Real Customer Pain Points in GTM Strategy
Aligning Feature Prioritisation with Customer Pain Points: The GTM Imperative for Indian IT Leaders India’s IT sector is at a turning point, shifting from services to product-led models…
4 min read
GTM Agility as a Strategic Imperative: How Indian IT Firms Can Thrive Amid Constant Market Disruption
Building GTM Agility for India’s IT Sector: Navigating Market Disruptors India’s IT sector stands at a critical juncture. To thrive amid rapid technological shifts, regulatory complexities, and volatile…
4 min read
Positioning Cybersecurity Strengths as a Growth Lever in India’s IT Sales and GTM Strategy
Harnessing Cybersecurity Strengths to Elevate IT Sales in India India’s IT sector stands as a global powerhouse, yet escalating cyber threats demand that firms integrate cybersecurity strengths into…
4 min read
Reimagining India’s IT Growth Playbook: Competing with Offshore Rivals Through GTM Innovation
Reshaping India’s IT Dominance: Tackling Offshore Competition with a Differentiated GTM Strategy India’s IT sector, a global leader in offshore IT services, faces mounting offshore competition from low-cost…
4 min read
How India’s IT Leaders Can Combat Team Attrition to Strengthen GTM Execution
Combating Team Attrition for Effective GTM Execution in India’s IT Sector India’s Information Technology (IT) sector leads global digital transformation, driven by go-to-market (GTM) teams in marketing and…
4 min read
Strengthening Customer Advocacy Through GTM Innovation: A Guide for India’s IT Decision-Makers
Building Customer Advocacy: A Strategic GTM Blueprint for India’s IT Leaders India’s IT sector, a global leader in services and SaaS innovation, faces fierce competition and rising client…
4 min read
