Insights
Repositioning GTM Strategies in India’s IT and SaaS Sectors Amid Generative AI Commoditisation
Context & Industry Shifts: The Rise of Generative AI Generative AI is revolutionising India’s IT and SaaS sectors, driving IT commoditisation by automating complex tasks and eroding differentiation.…
4 min read
Rebuilding GTM Strategy Around a Sharpened Ideal Customer Profile in the Post-Pandemic Era
Redefining GTM Strategy with a Post-Pandemic Ideal Customer Profile The COVID-19 pandemic transformed B2B decision-making, compelling India’s IT sector spanning IT services, SaaS, and infrastructure firms to overhaul…
4 min read
Turning Cybersecurity Fears into Trust-Building Opportunities for Indian IT Sales
Addressing Cybersecurity Fears to Fuel IT Sales in India India’s Information Technology (IT) sector, a global leader in innovation, faces a critical challenge in 2025: escalating cybersecurity fears…
4 min read
Inventory Management for Ecommerce Strategies to Prevent Stockouts
GTM Strategy for Avoiding Stockouts Through Smart Inventory Management for Ecommerce India’s e-commerce sector, projected to reach $300 billion by 2030, demands operational precision to meet rising customer…
4 min read
Transforming Pilot Projects into Scalable Deployments: A GTM Strategy Playbook
GTM Strategy to Prevent Pilot Projects from Stalling In India’s dynamic IT and SaaS ecosystem, pilot projects are pivotal for securing large-scale IT deployments. Yet, many falter before…
4 min read
Slow Delivery in E-commerce: Causes, Consequences, and Fixes
Resolving Slow Delivery: A Strategic GTM Framework for India’s E-commerce Leaders India’s e-commerce sector is a powerhouse of growth, but slow delivery remains a critical challenge, eroding customer…
4 min read
